Meet Alex, the owner and head coffee roaster at West Berkshire Roastery, a family-run business with a deep passion for exceptional coffee.
Alex’s journey began in 2014, sparked by a simple but nagging question during a coffee break: why does office coffee so often miss the mark?
Determined to create a better, direct trade coffee experience, he set out to build a roastery centered on quality, simplicity, and the pleasure of a truly great cup.
At West Berkshire Roastery, everything is done by hand and with care. Every single batch of coffee is freshly roasted and packed on-site by our team, ensuring the highest quality and freshness for our customers.
Since the beginning, we’ve been perfecting our roasts to bring out the best in each bean, offering our customers a truly artisanal coffee experience from our family to yours. We believe that making a great cup of coffee should be easy—no fancy gadgets or barista training required.
It’s all about enjoying coffee at its best, simply and affordably. Let’s make great coffee, easy.
P.S. You might also know Bertie, our resident Labrador and daily source of enthusiasm (he’s full of beans—just not the coffee kind!)
Alex – Owner & Head Coffee Roaster at West Berkshire Roastery