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I'm Alex, and what started in 2014 with a single coffee van (and a dream) has now become West Berkshire Roastery - complete with two coffee roasters and a Labrador who thinks he’s the CEO.
Along the way, I discovered that coffee is one big, tangled mess - dodgy practices and shady tactics all over the place. But there’s also a whole lot of amazing farmers doing it right. So, I ditched the usual suspects and set off on a quest for the good stuff: direct-traded coffees served with a generous side of transparency.
With some caffeine-fuelled creativity, I’m here to bring you one of the finest (and cleanest) coffee experiences possible. It’s coffee refreshingly drama free.
Is this coffee organic and tested for mycotoxins?
Our Roastery Collection consisting of White Gold, Signature Gold & Black Gold is fully independently lab tested for artificial pesticides, moulds and mycotoxins. Always grown naturally free of chemicals.
More can be found here.
ALTITUDE GROWN – 1,100 meters above sea level
CROP YEAR: 2025
LOCATION – Minas Gérais, Brazil
PROCESS – Pulped Natural
VARIETAL - Red Acaia
The Serra de Mantiqueira is a mountain range that stretches across São Paulo, Minas Gerais and Rio de Janeiro states. Located in Minas Gerais, the Mantiqueira de Minas area was the first to get a geographical indication in the Brazilian coffee industry (supported and developed by BSCA). This fresh approach, akin to ‘terroir’ in the wine industry, is redefining how people view specialty coffee from Brazil. The area comprises 69,500 hectares and altitude ranges from 900 to 1,500 masl, with 25 counties in the region and 7,800 producers; 89% are smallholders.
The lower altitudes are often grazed by cattle and having steeper slopes compared to other parts of the state mean that the near ubiquitous mechanisation of the coffee industry in Brazil is much less commonly seen, and hand picking more prevalent. Though both red and yellow cherries are grown across the region, altitude often splits the choices, with yellow generally being grown at higher elevations and therefore forming a larger percentage of quality coffees from the region. Cupped blind in the tasting rooms of Cocarive though, this red Acaia stood out both in flavour and as a red varietal too.
Once opened, consume within 4-6 weeks for best results and before best before date. Unopened lasts for 6 months. Best kept in cool dry environment.