White Gold
In stock & ready to roast
Over 2,000+ 5 star reviews
“Best coffee I’ve had delivered — noticeably fresher.” ⭐⭐⭐⭐⭐
Family-run artisan roastery, we care about your beans
"Very flavourful and purely amazing! I strongly recommend it to everyone!!!" ⭐⭐⭐⭐⭐
ROASTED & POSTED SAME DAY
"Finally a great tasting clean coffee that is also ethical & sustainable!" ⭐⭐⭐⭐⭐
Delivery Information
Free Next Day Delivery on all orders over £15 £2.45 for orders under £15
Roasted to order and shipped same day - 11am cut-off.
All packaging made in the U.K. 🇬🇧 Fully recyclable - Label 5 recyclable in large supermarkets alongside bags.
For further info please click here.
Our Story
I’m Alex, and what started in 2014 with a single coffee van (and a dream) has now become West Berkshire Roastery - complete with two coffee roasters and a Labrador who thinks he’s the CEO.
Along the way, I uncovered some truths: coffee is one of the planet’s most sprayed crop. Pesticides? Chemicals? Absolutely everywhere. So, I ditched the usual beans and went on a quest for the good stuff: direct-traded coffees that don’t come with a side of artificial pesticides.
With a bit of Berkshire flair and caffeine-fuelled creativity, I’m here to bring you one of the finest (and cleanest) coffee experiences you’ll ever sip. I hope you’ll agree. It’s coffee refreshingly drama free.
Certification
Is this coffee organic and tested for mycotoxins?
Our Roastery Collection consisting of White Gold, Signature Gold & Black Gold (and Simmer Down Decaf) has been fully independently lab tested for artificial pesticides, moulds and mycotoxins. Always grown naturally free of chemicals.
More can be found here.
Award winning speciality coffee. Notes of Brown Sugar, Nougat & Soft Apple Acidity. Medium to Light Roast. Strength 2.5/5
A carefully crafted selection of coffees, offering a silky mouthfeel, medium body, and naturally sweet finish without bitterness.
- Small batch roasted to order for maximum freshness
- 100% Arabica, high quality coffee beans
- Fully resealable/recyclable bags, to stay fresher for longer
- Tracked delivery via Royal Mail, shipped same day
- 500g will make at least 30 coffees
WHAT YOU NEED TO KNOW:
- Medium bodied blend giving a silky mouthfeel, notes of brown sugar, nougat & soft apple acidity.
- Strength 2.5/5
- Acidity - Low
- Independently lab tested, free of mould and mycotoxins
PERFECT FOR:
Black coffee, silky smooth milky coffee and filter.
OWNER — Carlos “Chollo” Mejía
LOCATION — Quilaperque, La Paz, Honduras
ALTITUDE — 1,450 metres above sea level
PROCESS — Honey
VARIETY — Ihcafe 90 & Red Catuai
FARM SIZE — 16 hectares
TREES — 65,000 coffee trees
ANNUAL PRODUCTION — 400 bags
Finca El Chollo is a family-driven speciality coffee farm in the lush highlands of La Paz, Honduras, owned and managed by Carlos Mejía, nicknamed “Chollo” — a producer with deep roots in Honduran coffee culture. Born and raised among coffee trees in Tutule, Carlos carries forward his family’s legacy as part of CONEXH, a five-generation coffee business that now includes ten farms across the Montecillos Sierra region.
At Finca El Chollo, organic coffee thrives at elevation, where cool mountain air and rich soils slow cherry maturation - a key factor in developing balanced sweetness and clarity in the cup. The farm’s honey processing method involves gently depulping the cherries and letting the beans ferment with much of their natural mucilage intact, before drying them slowly in the sun for 12–15 days. This technique enhances natural sugars and body, yielding coffees with clean, silky profiles and vibrant sweetness.
Carlos’s father, Mario Mejía Martínez, a former expert at the Honduran Institute of Coffee (IHCAFE), oversees traditional sun-drying and quality control on the drying patios, ensuring that every lot reflects long-held family expertise and local savoir-faire.
