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I’m Alex, and what started in 2014 with a single coffee van (and a dream) has now become West Berkshire Roastery - complete with two coffee roasters and a Labrador who thinks he’s the CEO.
Along the way, I discovered that coffee is one big, tangled mess - dodgy practices and shady tactics all over the place. But there’s also a whole lot of amazing farmers doing it right. So, I ditched the usual suspects and set off on a quest for the good stuff: direct-traded coffees served with a generous side of transparency.
With some caffeine-fuelled creativity, I’m here to bring you one of the finest (and cleanest) coffee experiences possible. It’s coffee refreshingly drama free.
Is this coffee organic and tested for mycotoxins?
Our Roastery Collection consisting of Signature Gold, Black Gold & White Gold is fully independently lab tested for artificial pesticides, moulds and mycotoxins.
They are also 100% naturally grown, free of artificial pesticides & glyphosate. We no longer get these coffees certified by the Soil Association .
More can be found here.
Region/Farm - La Paz, Honduras
Growing Altitude - 1600 - 1800 metres above sea level.
Variety - Arabica - Red Catuai
Milling Process - Honey
Aroma - Sweet
Flavour - Creme Caramel, Vanilla & Apricot
Carlos Mejia is the owner of Finca El Chollo, named after his nickname “Chollo.” Born and raised among coffee trees in Tutule, Carlos is now the driving force behind CONEXH operations.
CONEXH is a five-generation family business dedicated to coffee production, managing 10 farms in the emblematic Montecillos Sierra.
Through CONEXH, they work with around 40 local producers committed to cultivating exceptional specialty coffees. The cooperative employs traditional sun-drying methods across more than 10 hectares, closely supervised by Mr. Mario Mejia Martinez- Carlos’ father and a former expert at the Honduran Institute of Coffee (IHCAFE).
Nestled at 1,450 meters above sea level, Finca El Chollo spans 16 hectares of coffee plantations which are grown alongside an additional hectare of citrus trees. The farm is home to approximately 65,000 coffee trees and produces around 400 bags of coffee each year.
Honey processed coffee is a favourite here, where the cherries are carefully de-pulped and left to ferment with their mucilage still intact, enhancing the their natural sweetness. The beans are then dried for 12 to 15 days.
Silky, sweet and a creamy mouthfeel, El Chollo is quickly becoming our roastery's go-to. Distinctly apricotty, clean and silky as a filter, sweet and buttery as espresso.