I’m Alex, and what started in 2014 with a single coffee van (and a dream) has now become West Berkshire Roastery - complete with two coffee roasters and a Labrador who thinks he’s the CEO.
Along the way, I discovered that coffee is one big, tangled mess - dodgy practices and shady tactics all over the place. But there’s also a whole lot of amazing farmers doing it right. So, I ditched the usual suspects and set off on a quest for the good stuff: direct-traded coffees served with a generous side of transparency.
With some caffeine-fuelled creativity, I’m here to bring you one of the finest (and cleanest) coffee experiences possible. It’s coffee refreshingly drama free.
Bertie, our black Labrador, is the heart and soul of West Berkshire Roastery.
Whether he’s greeting visitors with a wagging tail or snoozing in a sunny corner, Bertie brings warmth and charm to every coffee-filled day.
He’s the perfect companion for long roasting sessions — always ready for a stroll between brews and a well-deserved nap after.
If you’re lucky, you might even catch him keeping a watchful eye on the beans, ensuring every roast meets his paw of approval!
Our logo tips its hat to the local Berkshire county flag, proudly featuring a stag and oak. This iconic combo has roots dating back to Michael Drayton’s 1627 poem Battle of Agincourt, where he wrote about the men of Berkshire marching under the symbol of "a Stag, under an Oake that stood."
The stag’s impressive twelve-point antlers—a hallmark of a "royal stag"—nod to Berkshire’s title as the "Royal County of Berkshire."
Together, the stag and oak perfectly capture the county’s heritage of majestic deer herds and lush forests. It’s a little slice of history, brewed right into our brand!
Tucked away in historic West Berkshire, near the peaceful lakes of Thatcham (one of England’s longest-standing settlements), we hand-roast and pack all our award-winning coffee to order and ship the very same day.
This keeps every ounce of flavour locked in, giving you a cup that’s richer, fuller, and ready to impress - no shortcuts here!
Our unique high-airflow roasting method gently removes impurities, creating our signature smooth, clean taste we’re proud of.
With a focus on traceability and transparency, it's coffee done right & refreshingly drama free.